WhatsApp is arguably one of the best messaging platforms for reaching a large number of people, on their phones, directly, and for free! If your business is not yet on WhatsApp Business App, you definitely need to register for it today!
In addition to that, many business owners and entrepreneurs are turning to WhatsApp chatbots to automate the process of lead qualification. But what is a WhatsApp chatbot and why should you be considering this tool for your business? In this article, we’re going to break down what a WhatsApp chatbot is, why you should use it, and how can you use it. Let’s get started!
What is WhatsApp chatbot?
WhatsApp was created to help people communicate, and businesses are using it to connect with their customers. It’s a fast, simple and personal way for customers to reach out, and for businesses to respond.
We are seeing a new trend where businesses are using WhatsApp to offer customer service at scale. This is possible through WhatsApp Business API.
WhatsApp Business API allows you to build and deploy WhatsApp chatbots that make it easy to automate communication on the messaging app. It provides you with the ability to create and pre-program custom messages for each of your use cases.
A WhatsApp chatbot (or “robot,” in layman’s terms) is an automated chat function that uses artificial intelligence (AI) and natural language processing (NLP) technology to provide customer service. A chatbot can answer questions automatically or provide information on-demand; like a FAQ section on your website but in chat format on WhatsApp. Essentially, it’s a computer program that simulates human conversation through text.
Benefits of using WhatsApp chatbot in your business
When it comes to sales, lead qualification is essential in making sure you are spending time on the right prospects. A WhatsApp chatbot can automate lead qualification round the clock by asking a series of questions that allow it to qualify the prospect before the conversation is routed to a human. This means that all the leads you’ll be receiving are qualified leads who are ready to make their purchases.
But that’s not all there is. Here are five more top reasons why you should invest in a WhatsApp chatbot and integrate it into your sales and marketing strategy.
1. Bring simplicity to your customer experience
Have you ever clicked on a link that took you to an entire website just to find one piece of information? Or maybe you had to take several steps through an automated system just to get an answer?
When you use WhatsApp chatbot for your business, you can reduce the amount of friction in the process of getting information. Chatbots don’t require customers to do any extra work—they simply give them answers right then and there. That’s simple service.
2. Reduce customer wait times
Customers hate waiting for a response from businesses when they have a question or an issue, especially when it’s urgent. Instead of waiting on a call or email, customers can instantly connect with your business via WhatsApp and get help immediately. You can also set up an automated response for FAQs or help them find information about your products and services so that they don’t need to wait for a reply from your team at all.
3. Increase your brand loyalty
Every time you help a customer solve their problems quickly, they’re more likely to continue to buy from you. It might seem like a small win when you help a customer choose a product or answer a basic question, but it goes a long way toward building brand loyalty.
4. Save your resources
How much time do you spend answering questions from customers or responding to customer inquiries on WhatsApp? You don’t need to anymore because now you only have to build a bot once and it does all that for you, round the clock 24/7. And it can respond to multiple customers at the same time.
5. Provide up-selling and cross-selling opportunities
WhatsApp chatbot can also increase your sales by providing customers with a personalized shopping experience. They can deliver useful product recommendations, suggest accessories or bundle packages, and present offers based on the customer’s preferences.
Different ways to use WhatsApp chatbot for your business
Here are several use cases that you can do:
- Send out automated messages like welcome message when someone sends you a message.
- Set up your own FAQs and let prospects and customers chat with your bot to find the information they want.
- Help new customers get started on your website portal or product with things like tutorials and guides.
- Receive feedbacks and complaints from customers on their experience of interacting with your brand and work on improving it.
Don’t miss out, act today!
Through using a WhatsApp chatbot, you can reach more customers by providing information about your business through the chatbot 24/7, even when you aren’t manning your phone. It also helps you automate your customer service, improving the experience of your customers and helping you to achieve a higher level of satisfaction with your brand.
Still not convinced?
If you’ve been on the internet at all over the past few years, you’ll know that chatbots are a big deal. They’re everywhere, from Facebook Messenger to WhatsApp to your favourite e-commerce site.
All this hype around chatbots makes it easy for some people to dismiss them as a fad. But the truth is, chatbots are here to stay – and that’s a very good thing for your business.
According to research by Juniper Research, businesses will save more than $8 billion per annum in 2022, thanks to the increased use of chatbots.
Don’t let the tech difficulties and confusion of technical terms deter you from using a WhatsApp chatbot. Leave those to us. Tell us what you need and we’ll build a tailored chatbot for you so that you can qualify leads automatically at scale, saving lots of time and effort. Don’t miss out, act today!
