PropertyGuru FastKey and AVANSER Announce Integration Partnership to Streamline the Lead Nurturing Process with Smart Call Tracking

KUALA LUMPUR, 8 December 2021 – PropertyGuru FastKey, one of Southeast Asia’s leading property SaaS (Software as a Service) solutions, and AVANSER, Asia Pacific’s cutting-edge call tracking technology provider, today announced the integration of smart call tracking within the already powerful cloud real estate lead management solution.

PropertyGuru FastKey & AVANSER Integration Partnership

AVANSER’s smart call tracking technology offers intelligent call assignment and tracking features that will bring property developers and agents one step closer to a truly seamless and pleasant property selling experience. From having the ability to attribute both online and offline marketing sources to ensuring calls are directed to the right person at the right time, this strategic integration simplifies and enhances the sales process.

“Making a confident property decision isn’t easy to navigate. With so much information available, the relationship between the sales agent and consumer is critical to finding the best options to consider. From a business perspective, ensuring that the sales team is well trained and managing their enquirers appropriately is key to success; yet hard to measure and monitor with so many communications channels. We are very excited about the new partnership and integration with AVANSER, and are confident that their smart call tracking technology integrated into FastKey will help facilitate and provide a holistic property buying and selling journey for consumers, Salespeople, and our valued customers,” said Jason Gregory, Managing Director of PropertyGuru FastKey.

AVANSER’s technology – without the need to install any additional hardware or software – on the platform will help trigger call back notifications and automatically record all inbound and outbound calls to reduce lead leakage.

Alfred Tan, Regional Director of AVANSER added, “FastKey in itself is already a comprehensive property selling solution. We believe our integration will improve the property selling process, empowering teams to better understand buyer intends and Close More Sales, Faster.”

The integration, developed together by PropertyGuru FastKey and AVANSER, is part of the FastKey suite and is available to the market. For more information, contact your dedicated FastKey team today at