In the age of social media and instant gratification, it’s easy to forget about good old email marketing. You might be asking yourself, “Isn’t email marketing a thing of the past? Isn’t everyone on Instagram and TikTok these days?”
While it’s true that social media has changed the landscape of marketing, that doesn’t mean email marketing is irrelevant. In fact, email marketing is still one of the most effective & cost-efficient ways to reach your target audience. Here are five reasons why:
Why Email Marketing Is Still Relevant Today?
1. People Still Check Their Email Everyday
Let’s face it—we’re all addicted to our phones. We check them as soon as we wake up, and we keep them within arm’s reach at all times. And although social media platforms like TikTok and Instagram have become increasingly popular in recent years, people still check their email every single day. In fact, there are more than 4 billion daily email users (i.e. more than half the world’s population uses email every day!).
2. Emails Can Be Personalised
When you send an email to someone on your list, it feels much more personal than a Facebook ad or an Instagram story that’s going out to thousands or millions of people at once. You have their contact information, which means you can address them by name – making the recipient feel valued and special.
3. You Can Send Emails to Specific Groups of People
With email marketing, you can segment your list into different groups so that you can send targeted messages to specific people. For example, you have a group of customers who’ve made a purchase in the last 6 months and a group of prospects who haven’t made any purchases. You would want to send different emails to those two groups. The first group might get an email with referral perks while the second group might get an email with an offer for first-time purchases. Segmenting your list ensures that people are only getting emails that are relevant to them, which leads to higher engagement rates.
4. Email Marketing is Budget-Friendly
Email marketing is known to be the most cost-effective marketing strategy out there as compared to other forms of marketing. You can easily get started with affordable email service providers. With a little time and effort, you can create beautiful and engaging emails that will reach a large number of people without breaking the bank.
5. You Can Easily Measure the Success of Your Email Campaigns
It’s easy to track the success of your email campaigns since there are so many metrics available (e.g. open rate, click-through rate, unsubscribe rate). This data allows you to see what’s working and what isn’t so that you can make necessary changes and continue to improve results over time.
How To Do Email Marketing Well?
Now that we’ve gone over some reasons why email marketing is still relevant today, let’s take a look at how you can do it well:
1. Personalise Your Emails
As one of the main reasons why email marketing is still relevant today, you should definitely make full use of its ability for personalisation. Your customers are more likely to engage with an email that feels like it’s been written just for them. To do this, you can segment your list so that you’re only sending emails to those who are interested in what you have to say. You can also use custom fields in your emails so that each customer feels like you’re speaking directly to them.
2. Provide Value in Your Emails
Another factor to improve customer engagement is to make sure that each email contains valuable content. Your customers should feel like they’re getting something out of each email they receive from you. Whether it’s a coupon, an exclusive offer, or just useful information, make sure that each email has something that will make your customers want to open it.
3. Keep Your Emails Short and to the Point
No one wants to read a novel in their inbox. Keep your emails short and sweet so that recipients can easily scan them and find the information they are looking for. Include one or two call-to-actions so that recipients know what you want them to do next.
4. Make Sure Your Emails are Mobile-Friendly
More people than ever are reading emails on their mobile devices. Make sure that your emails are optimised for mobile by using a responsive design template. This way, your emails will look great no matter what device they are being viewed on.
5. Use Engaging Images and Videos
Include images and videos in your emails to break up the text and make them more visually appealing. Just make sure that the images are relevant to the content of your email and that they are compressed so that they don’t slow down loading time.
6. Test, Test, Test!
Before you send out an email campaign to your entire list, it’s important to test it first. Send a test email to yourself or a small group of people you work with. This way, you can catch any errors before you send out the campaign to everyone on your list.
Conclusion
When done well, email marketing can be an incredibly effective way to reach your target audience and achieve your business goals. The ROI of email marketing is said to be 4200% – so don’t write it off just yet!
Do you need help getting started with email marketing? Contact us today to explore more!
